#attention spans

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#attention-spans

Gone in 30 seconds: Marketing in an increasingly distracted world | MarTech

In the digital age, attention spans are shrinking, impacting how quickly audiences move through content.

Streaming companies have a new strategy to get us to watch longer movies: The recut

Streaming companies are experimenting with releasing previously released films as shorter episodes to cater to shorter attention spans and busy lifestyles.
Research shows that younger generations prefer watching shorter films and TV shows, and rerleasing older films as a series could introduce them to new audiences.

How to use micro-moments to capture customer intent in real-time | MarTech

Marketers need to capture micro-moments for effective engagement and conversion.
Understanding and leveraging micro-moments is key to gaining a competitive edge in marketing.

How to Teach the Thrill of Reading

Attention spans, attitudes, and education impact reading.
The Atlantic highlighted significant American novels of the past century.

Microlearning Vs. Nanolearning: The Solutions To Learners' Short Attention Spans

Microlearning and nanolearning are effective solutions for learners with short attention spans.

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Short-form videos are under 60 seconds, digestible for quick consumption.
73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024.

Gone in 30 seconds: Marketing in an increasingly distracted world | MarTech

In the digital age, attention spans are shrinking, impacting how quickly audiences move through content.

Streaming companies have a new strategy to get us to watch longer movies: The recut

Streaming companies are experimenting with releasing previously released films as shorter episodes to cater to shorter attention spans and busy lifestyles.
Research shows that younger generations prefer watching shorter films and TV shows, and rerleasing older films as a series could introduce them to new audiences.

How to use micro-moments to capture customer intent in real-time | MarTech

Marketers need to capture micro-moments for effective engagement and conversion.
Understanding and leveraging micro-moments is key to gaining a competitive edge in marketing.

How to Teach the Thrill of Reading

Attention spans, attitudes, and education impact reading.
The Atlantic highlighted significant American novels of the past century.

Microlearning Vs. Nanolearning: The Solutions To Learners' Short Attention Spans

Microlearning and nanolearning are effective solutions for learners with short attention spans.

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Short-form videos are under 60 seconds, digestible for quick consumption.
73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024.
moreattention-spans

Can Conversational AI Revive Our Declining Attention Spans? With Gloria Mark, PhD, Author of Attention Span

Humans will continue to perform rote activities
AI as a coach can improve attention spans
#information overload

Advertising's new clutter problem: How marketers are waging the war for attention

Advertisers are constantly battling for attention in the ever-shifting landscape of advertising.
Changes like dwindling attention spans, information overload, and personalized content delivery have impacted the way advertisers capture attention.

'Shallow living' and plummeting attention spans: Existential threats for retailers?

Rihanna and Alibaba are both addressing information overload and short attention spans
Retail marketers need to focus on digital availability and simplicity to combat these challenges

Advertising's new clutter problem: How marketers are waging the war for attention

Advertisers are constantly battling for attention in the ever-shifting landscape of advertising.
Changes like dwindling attention spans, information overload, and personalized content delivery have impacted the way advertisers capture attention.

'Shallow living' and plummeting attention spans: Existential threats for retailers?

Rihanna and Alibaba are both addressing information overload and short attention spans
Retail marketers need to focus on digital availability and simplicity to combat these challenges
moreinformation overload
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